This is just the beginning for Dior and Jordan Brand.
Dior and Jordan Brand are ending this decade with a special collaboration sneaker dubbed the Air Jordan 1 High OG Dior, which made its debut Tuesday night at the Dior pre-fall 2020 show in Miami during Art Basel Miami Beach.
“I chose to collaborate with Jordan Brand because Christian Dior collaborated with the best American brands of his era,” Jones told WWD. “I love mixing together different worlds, different ideas — Dior and Jordan Brand are both emblematic of absolute excellence in their fields. To bring them together in this special collaboration is to propose something exciting and truly new.”
The Air Jordan 1 High OG Dior is made in Italy, features elements found in the original Air Jordan 1 such as stitching on the sole, and classic details found in other Dior products.
“Every collaboration we do starts from a genuine connection and desire to expand the dimensions of each brand through creativity and design innovation. Our partnership with Dior will offer a new look in basketball style and blend high-end streetwear with luxury fashion,” said Jordan Brand vice president of design Martin Lotti. “We will pay homage to both brands’ rich iconography and draw inspiration from our heritage.
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