Chinese Laundry takes viewers inside a blooming world of immersive 360-degree video, and it’s just the beginning, the brand tells WWD.
in 3D so consumers can get a better sense of the shoes for a “more elevated shopping experience,” said Sarah Zurell, chief marketing officer at parent company
Art director Camille Black was instrumental to the project, but she didn’t do it alone. “We had an element of this campaign that we put together for our wholesale side, where we created a floral installation in real life for our wholesale trade show season,” Black said. “And then we took that element and brought it to a 3D designer who is out of the Ukraine — Mary — and we worked together.”
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