Exclusive: Beautycounter Partners With Sephora on a Pop-up

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Exclusive: Beautycounter Partners With Sephora on a Pop-up
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The pop-up is a first of its kind for Sephora.

The partnership entails a digital-first launch of 11 products, including top sellers like the All Bright Vitamin C Serum and Overnight Resurfacing Peel, starting on July 7, and in-store availability in all Sephora doors starting in August. The pop-up will last through the end of October.

For Sephora, the deal was a no-brainer, especially as Sephora’s client base shows an ascending interest in clean beauty, said Artemis Patrick, executive vice president and chief merchandising officer at Sephora. “They’re leaders in the space. Not just as it pertains to the product itself, but also how they work with legislation and health protective laws,” Patrick said. For example, Renfrew, recently testified in a congressional hearing on cosmetic reform.

Sephora’s touted Clean at Sephora program was another catalyst in the partnership. “Sephora as a retailer has been leading in clean from a retailer standpoint over the past two years,” Renfrew said.

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