BBC Scotland sits down with former Netflix vice president Erik Barmack to talk through his investment bid with Scottish Premiership club Motherwell.
You are probably wondering why former Netflix vice president Erik Barmack, and his wife Courtney who holds a senior role at Snapchat, want to invest in Motherwell.Instead, Los Angeles-based Barmack wants to pair his passion for football with his work, which includes Netflix's hit Drive to Survive show and the Juventus docuseries, all while keeping Motherwell's fan ownership model at the core.
In January, Motherwell put out a tongue-in-cheek video aimed at getting Hollywood investment - how big a part did that play? Our role would be to see how we could help assist the Well Society and the CEO should a deal materialise.It's not some short-term return of investment objective where we try and get money out of the club. The first order of business would be whether we can do something together with the Well Society and the CEO.
Any of those deals are dependent on trust and having good relationships. But while it's early stages, we're only interested if we can co-invest with the Well Society. In recent weeks, Motherwell fans have displayed banners calling on the Well Society to remain the club's majority shareholderI think so. It's early days. One thing both my wife and I believe in is there's a tremendous amount that can be done on social media with new technology. I run a site called 'AI in Hollywood'. That's talking about AI being tremendously powerful in entertainment, it should be valuable in sports as well.
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Former Netflix Chief Plans Investment in Scottish Football ClubFormer Netflix chief Erik Barmack is planning to invest in Motherwell, a Scottish football club. Barmack will visit Fir Park next week to discuss his plan for the club. Motherwell released a video in January, appealing for Hollywood-style investment, and Barmack responded to the call. The club is currently fan-owned, with supporters holding a majority stake since 2016. The final approval for any potential deal will be given by the club's members.
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