cryptonews: Former NBA star Paul Pierce is going to pay $1.4 million to the SEC in connection with the promotion of Ethereum Max. 👀
"ESPN I don't need you. I got Ethereum Max. I made more money with this crypto in the past month than I did with y'all in a year."
The settlement consists of a $1.1 million penalty and a further $244,000 in disgorgement and interest — and as a result, Pierce doesn't have to admit or deny the agency's findings."When celebrities endorse investment opportunities, including cryptoasset securities, investors should be careful to research if the investments are right for them, and they should know why celebrities are making those endorsements.
Pierce's posts, and others from Kardashian and the boxer Floyd Mayweather, coincided with a dramatic surge in the value of EMAX.
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