After building their careers as internet personalities at BuzzFeed, the creators and hosts of three of the company’s biggest shows — Steven Lim, Ryan Bergara and Shane Madej — hav…
They quit BuzzFeed earlier this year and founded L.A.-based, with the trio looking to get full creative control and ownership of their videos. The digital studio startup is producing very BuzzFeed-y original unscripted content, which they plan to debut in January 2020 initially on YouTube.
The BuzzFeed shows they launched, produced and starred in — “Worth It,” “Unsolved” and “Ruining History” — have a combined 2 billion views to date, representing 15 billion minutes of watch time. Along the way, Lim, Bergara and Madej have each amassed hundreds of thousands of followers on social media.
“It was important for us to maintain a good relationship with BuzzFeed as we went to form this,” Bergara said.talent leave to strike out on their own after rising to prominence through its showsWatcher Entertainment is majority-owned by the three founders. They also have received an undisclosed amount of funding from Neuro, a company that sells caffeinated energy gum and mints; Boba Guys, a bubble-milk tea chain startup; and Steve Chen, one of YouTube’s co-founders.
Watcher Entertainment plans to debut seven new series and a weekly interactive talk show next year, spanning food, travel, horror, and other topics.
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