A major area of emphasis for the evolution of the Levi\u0027s 501 is in regard to sustainability.
The 133-year-old pants are just one pair in the company’s extensive archive of unique Levi’s jeans, each one named and catalogued by Panek and her team in an ongoing effort to build the brand’s patrimony, piece by piece.
Levi Strauss, a Bavarian immigrant, arrived in San Francisco in March 1853 to set up his dry-good business catering to those who were flocking to the West Coast during the Gold Rush. Within 20 years, he became one of the “most recognized merchants” in the city, according to Panek.
“Here we have this object of fashion. And it is an object of fashion, it helps describe people’s identity through style. But, my job is to change it when change will improve it,” Dillinger says. “When change will make it stronger. Will reduce its carbon footprint or when change will improve the consumer experience in some way, or when change is necessary to clean up the supply chain.
“To a material that’s so close in its feel to cotton, most people don’t know that they’re wearing it. Unless you look on the backside and you can see that it’s a slightly warmer colour,” he says proudly of the material, that uses one third less water to grow than cotton and uses water that is all rain-fed.The material appears in the 150th collection as a classic selvage pair of 501 jeans that “hearken back to the heritage of the brand.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
'Shazam!: Fury of the Gods' Director Flies High in New Behind-the-Scenes Video'Shazam! Fury of the Gods' director David F. Sandberg rehearses a stunt in a new behind-the-scenes video.
続きを読む »
Fever Ray Found Humor in Darkness for Their Creepy Love Album ‘Radical Romantics’In an interview, the artist discusses evolution, experimenting with gender presentation, and a desire for play.
続きを読む »
Epic Games has big plans for its store, has its mobile apps readyEpic Games is moving full steam ahead with its 4-year-old online store, launching tools to self-publish video games and prepping it for the day it can finally appear on iPhones and Androids.
続きを読む »
A visionary adventure travel trailer concept by Porsche and AirstreamThe design is a conceptual evolution to Airstream's iconic riveted aluminum architecture.
続きを読む »
These Henna Artists Are Modernizing—and Honoring the Tradition of—the Ancient Body ArtThese minimalist and graphic designs have elevated henna beyond its traditional roots into an art form that many youngsters now deem “cool.” Meet the henna artist modernizing the art in our VogueGlobalWomen profile:
続きを読む »
Miley Cyrus’ 20 Most Underrated Songs, From ‘23’ to ‘On a Roll’From being Disney’s pop princess in “Hannah Montana” to breaking out with “Bangerz” to creating cover songs arguably better than the originals, Miley Cyrus is a master of musical evolution — …
続きを読む »