Everything to know about Gucci Beauty's first mascara.
Following the launch of Gucci Makeup in May 2019, with its 58-shade lipstick collection, the beauty brand has officially launched its first mascara: The buildable black mascara has an ultra-rich creamy texture, and comes complete with a flexible elastomer brush, designed with tiny teeth to catch every lash. It also fans, lengthens, and separates each lash. Once it’s applied, it has a long-wearing finish of up to 12 hours, and shouldn't feel dry, smudge, or even flake.
To get the lowdown on the ins and outs of the beauty brand’s latest addition, I met up with Gucci Global Makeup Artistin a luxe suite at the Sunset Tower Hotel on a sunny afternoon in Los Angeles, Calif. “So much of Gucci beauty is about identity and gender and blurring those lines, and using makeup as a form of self expression,” de Kluyver said as he talked about working with Miller, whom he considers one of his beauty muses, in the campaign for Mascara L’Obscur. “We were doing makeup on Dani who is in a punk rock band, so I took the mascara and clumped it, because that's who she is.”
As the beauty maven picked up the mascara and demonstrated his technique, he cozied up on a plush beige couch near a table topped with red and pink roses and we continued our chat. Not just about mascara, but also why he thinks the biggest spring beauty trend is no trend at all.TK: I think what's so incredible about it is that it's flexible, so you can use it to do natural mascara, like a natural lash — you can use one coat.
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