Covid-19 has upended both SXSW and Coachella, but more disruptions are on the way as the live music industry scrambles to change course
. Organizers had been having conversations with artist teams for days prior, according to sources close to the situation — and plenty of artists on the bill have fall tours planned.
“There’s not much [organizers] can really do at this point,” one agency source says, adding that event attendees may only see an increase in hand sanitizer. “ And accurate data is still far out of reach. “You’re weighing the risks to public health and safety, there’s nothing more paramount than that,” Jaconi said. “That’s the thing entertainment and sports are weighing right now. We don’t have the best data.
Coachella is the second-largest festival in the United States, attracting a total of around 600,000 people in 2019. In 2019, Jim Curtis — the City Services Manager of Indio, where Coachella takes place — told NBC that $1.4 billion in profits was projected that year from the Coachella and Stagecoach festivals. According to NBC, more than half of that, $805 million, was expected to go to the Coachella Valley, while the city of Indio was expected to receive approximately $212 million.
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