I LOVE this. KidSuper
caricatures. The original plan, he says, was to stage a real fashion show and hire doppelgängers of famous people to attend as a sort of statement on how fashion has long correlated the importance of a show with who actually attends.
"I don't like the concept of your fashion show's only good if people like these 'right people' come," he says."I remember when I was planning and working with different people to throw the fashion show, everyone was like, 'Who's your front row?' And I was like, 'Who gives a fuck about my front row?' Your creativity shouldn't be determined by who attends.
But fashion is a natural extension for the Brooklyn-based artist, who started out by selling T-shirts in a high school but always had Paris Fashion Week in the back of his mind."It's all about leveling up and doing kind of the unthinkable," he says."This brand, KidSuper, was always built off of this ethos that anything is possible and you can dream as big as you want. The idea of having KidSuper in Paris was kind of unexpected.
"I think showing digitally is actually best for me, because it's more about ideas than it is about physically dumping money into a crazy production," he says."I love the concept of virtual."
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