Everlane is losing the optics game in the age of coronavirus.
with a message evidently drafted on the iPhone Notes app: “This was not about the union,” he insisted, going on to explain that with all stores shut down, Everlane was “not profitable and does not have a cash balance… We had to eliminate all part-time associates across the board… This was the hardest decision we’ve ever had to make and we are doing everything we can to retain our team and survive.
On top of their suspicion that upper management took advantage of the opportunity to sabotage the union, it was mostly the brusque, impersonal way things were handled that motivated them to speak out against their former employer. “I’ve seen other companies react [to the coronavirus], and they’ve been very communicative with their teams about what will happen if they do layoffs, but at no point did Everlane communicate with us.
“With our stores closed indefinitely, and our margins eroded—we can no longer operate in the way we planned. We have taken actions to reduce expenses across every aspect of the business. We also cut senior leadership salaries by 25%, and I have taken my salary to zero for the duration of this time. Four months ago, a small group of our remote customer experience team expressed a desire to unionize. As stipulated in our code of conduct, Everlane supports workers' rights to choose to unionize via the democratic election process outlined by the National Labor Relations Board . In the four months since this started, there was never a petition filed with the NLRB to begin that process.
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