As part of the Cannes Virtual Market’s kick-off today, a group of leading European executives sat down for a panel on the post-COVID future with optimism and opporunity among the keywords,. A call …
As part of the Cannes Virtual Market’s kick-off today, a group of leading European executives sat down for a panel on the post-COVID future with optimism and opporunity among the keywords,. A call for regulatory measures from the European Commission was met with somewhat mixed response, but all agreed that retaining IP rights in the face of streaming dominance — as exacerbated by the last several months of lockdown — is another major issue.
For Unifrance chief Daniela Elstner, “The more we will work together, the better it will be… I think we already have proven that Europe can produce very ambitious films, but we also can produce very independent films. We have to use all of it, push it further and maybe set a little bit aside our national issues and take it really from a European side.”
Noted Chimenz, “We have to consider that we have in front of us organizations that currently capitalize, some of them, over a trillion dollars. They have resources that have never been seen in our industry… When I hear that Europe or the European Union is thinking about how to create a European champion in the sense of digital distribution, I always wonder whether this really makes sense because the competition is unachievable.
He added he didn’t want to “criminalize the streamers,” but noted, “Most of their executives come from studios and come with a mentality where they are the commissioning entity and have a relationshp with the talent. The producer in itself, the production company, is normally a professional figure that is for hire and is not so central. We have to make sure that the platforms, as well as the current broadcasters, put European independent producers at the center.
In terms of available development money from Creative Europe, Guiney estimated it’s “very small, certainly on slate funding or on a project-to-project basis. We’re not keeping up at all with the success of our creators .”
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