EtherMail Offers a Lifeline to Web3 Projects Stranded by MailChimp
MailChimp’s recent decision to suspend newsletter services for crypto businesses expresses the widening chasm between web2 and web3 and the pronounced importance of a robust communications bridge between both realms. In recent weeks, many crypto and NFT projects were abruptly informed by MailChimp – in a matter-of-fact manner – that the risk associated with their account was “too great for us to support sending.
Suppose there is a household name tech company that has enjoyed prolonged growth in the web2 era and is confronted with a potential new web3 regulatory framework that could impact the web2 customer base. In that case, the company might feel compelled to take action to protect its piece of the pie. Whether it’s tokens or a connect-to-wallet feature, these concepts can introduce new risks for web2 companies to grapple with.
It is difficult to say what the calculus will be for MailChimp moving forward. Perhaps they’ll let another platform ride this wave, or they’re primarily concerned with protecting their piece of the pie, or maybe they’re even thinking about a new product offering. It is known that they’ve decided to ditch swathes of web3 companies, and as a result, these companies will need a platform to embrace them.
Top platforms that want to explore partnership synergies have already attracted interest. The team will be running betas with companies around mailing and targeting their token holders and prospects in the coming months.
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