Erase grey roots permanently for £10 in 10 mins with Eva Longoria’s viral fix

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Erase grey roots permanently for £10 in 10 mins with Eva Longoria’s viral fix
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This bargain DIY root cover is perfect for the cost of living crisis *affiliates

Lockdown isn’t a time anyone likes to dwell upon, but there was the odd moment of levity while we were all confined to quarters. Like, for instance, the now-viral video of Eva Longoria desperately covering up her two-inch grey regrowth with L’Oréal’s Magic Retouch root concealer. Yup, even Hollywood superstars had to forego their usual professional beauty fixes.

With that in mind, the arrival of a new, permanent sister to Magic Retouch couldn’t have been better timed. Permanent Root Concealer costs under a tenner and promises to erase greys after ten minutes of developing time. I tried the latter which was pretty simple to stroke along the parting; certainly easier than I’ve made it look in the video where I’m looking into a camera screen instead of a mirror and can’t really see where I’m going. The formula is also impressively non-splattery, which was a bonus when I realised, far too late, that I was wearing a light-coloured pair of cargo trousers. Oops. Thankfully, they survived unscathed.

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