Enter the Dollyverse: Dolly Parton to Make First-Ever SXSW Appearance

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Enter the Dollyverse: Dolly Parton to Make First-Ever SXSW Appearance
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Country queen DollyParton wrangles NFTs, James Patterson, and Connie Britton for SXSW.

Perhaps strangely on brand for the empire-building, multi-hyphenate music maker, Dolly Parton heads at South by Southwest to promote both NFTs and a print novel.with co-writing from best-selling author James Patterson, March 18 at ACL Live at the Moody Theater. The event marks Parton’s first-ever appearance at the storied Austin festival. Actress Connie Britton, known for recently starring on, will moderate the conversation between the queen of country and king of thrillers.

And as if her own amusement park weren’t enough, the entire event will stream for free on Parton’s new limited-run “Dollyverse,” via Eluvio – a blockchain ticketing and streaming platform. Continuing SXSW’s blockchain emphasis in 2022, the festival partners with FOX Entertainment’s Blockchain Creative Labs to launch the effort. The platform will offer NFTs of the“There’s almost nothing more important to me than connecting with my fans.

In-person attendees at the Moody can claim a free NFT, while online viewers will receive “tokens authenticating their participation.” Fans can watch the trailer and set up a virtual wallet ahead of time at

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