For hundreds of years Britons have celebrated by drinking French Champagne. But with vineyards now dotted across hills in southern England and sustainability concerns growing, local fizz is emerging as the drink of choice.
Britain is still the world's second-biggest importer of Champagne, a favourite tipple of Winston Churchill, who said: "In victory I deserve it, in defeat, I need it."
These trends are creating huge momentum: viticulture is now Britain's fastest-growing agricultural sector, and the UK is planting vines more quickly than most of the world's biggest wine producing countries. Two thousand years after the Romans first brought vines to Britain, English winemakers are going after Champagne's market, stressing the geological similarities of southern England's chalky slopes to those of its French home region.
"Local is better when the quality is good," said Geneva Guerin, 45, a documentary film maker who was sampling Coates & Seely Brut Reserve at an event in central London. The fizz is grown in Hampshire, less than 70 miles away. The group is working on a project that will give a clear picture of the carbon footprint of a bottle of English wine but in the meantime, Awty said, lower transport emissions compared to imported wine are proving enough to win over consumers.
In the UK market for sparkling wine, English fizz accounts for 3% of volumes compared to Champagne's 12%. The former is growing, up 22% in 2021-2022, while Champagne fell 1%, according to data from IWSR Drinks Market Analysis.
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