Emmy campaigns walk a fine line during writers' strike

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Emmy campaigns walk a fine line during writers' strike
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Against a backdrop of picket lines, layoffs and the strike, Emmy events go on largely uninterrupted, though maybe not for much longer.

Against a backdrop of picket lines, layoffs and a strike involving roughly 11,500 writers that analysts believe will, the 2023 Emmy campaign season has continued, largely uninterrupted. On a recent May weekend, there were nearly a dozen events around Los Angeles, some held in the cavernous stages that studios and streamers have set up for FYC screenings. In New York, HBO unveiled the ninth episode of “Succession” for voters a handful of hours before it aired.

“Everyone’s looking over their shoulders to see what everyone else is doing,” added another awards campaigner. “We all saw it coming, but the reality of it is always very different than the thought of it.” Given the glut of scripted, reality, documentary and variety programming, Television Academy president and chief operating officer Maury McIntyre said he isn’t surprised by all the interest. Now with the writers strike continuing, the challenge has been to walk the line between celebrating the work and maintaining a tasteful tone.

Paramount joined the fun this year, opening its first Emmy promotional venue at the Hollywood Athletic Club, complete with a 340-seat screening space and a dozen or so rooms in the two-story building devoted to its various shows. At a recent event for the Showtime limited series “George & Tammy,” guests sipped cocktails while wandering through displays for “Yellowstone,” “Yellowjackets” and “Grease: Rise of the Pink Ladies.

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