Emma Roberts, Kiko Milano Global Ambassador, on Bridging the Gap Between Beauty and Books (Exclusive)

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Emma Roberts, Kiko Milano Global Ambassador, on Bridging the Gap Between Beauty and Books (Exclusive)
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Emma Roberts talks to PEOPLE about her Kiko Milano ambassadorship, go-to beauty routine and building an online book community.

The actress’ first campaign with the Italian makeup brand was announced in May with the launch of Kiko’s Unlimited Double Touch liquid lipstickCatherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work has previously appeared in The Zoe Report, Popsugar, Insider and more.

“I had been using some of their products before they even approached me to be an ambassador,” she says. “I just love that they wanted me to be me. I didn't feel like I had to change how I looked or what I stood for. That was really exciting for me.”The event to celebrate the ambassadorship is a testament to the way Kiko Milano has embraced Roberts.

Despite her love of luxury beauty treatments, Roberts is also a fan of affordable beauty hacks — like using hairspray as brow gel. What Lipstick Is Sabrina Carpenter Wearing as She Kisses Boyfriend Barry Keoghan in Her New Music Video?Sofia Carson's Old Hollywood Glam at Cannes Was Inspired by Grace Kelly — All the Exclusive BTS Details!Cardi B Helps NYX Professional Makeup Ring in Its 25th Anniversary: 'Who Doesn't Love a Birthday?'

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