‘Embrace that uniqueness’ of being Latino, CEOs tell audience at San Diego conference

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‘Embrace that uniqueness’ of being Latino, CEOs tell audience at San Diego conference
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Four-day L'Attitude conference covers health, entertainment, real estate, tech and finance with a Latino focus.

Five Latino chief executives of publicly traded companies walk onto a stage. What do you get? An anomaly.a four-day conference

“We treat patients like family,” Hernandez said. “When we decided upon a mission, we said, qualitative care and lifelong bonds.” Competence is essential, he added, but connecting with patients and building trusted relationships is an often overlooked pathway toward competence. Mauricio Gutierrez, president and CEO of NRG Energy, center, speaks as Oscar Munoz, chairman of L’ATTITUDE, left, and Marlow Hernandez, CEO of Cano Health, Inc., listen during the L’ATTITUDE conference about the United State’s economy at the Manchester Grand Hyatt on Thursday, Sept. 22, 2022 in San Diego, CA.

“We just did not find the right partners in financing,” he said. Instead, he was forced to take a different approach: “We kept financing it ourselves just through the strength of the work, and patients referring to the friends and family.” Eventually, an investor saw the company’s promise — an investor who happened to be Latino.

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