.eltonofficial’s first eyewear collection is here.
The Foundations Collection will include a total of 60 frames, with 36 of them unique to Sam’s Club and 24 unique to Walmart. Each frame is embossed with a signature temple tip “E” silhouette and John’s iconic star brand detailing. The frames will come in vibrant color attributes, elevated metals and stones and range in price from $95 to $100. They are available in prescription, non-prescription, sun and reader categories.
Lastly, the retailer will also launch The Master Collection, which will draw inspiration from John’s personal eyewear collection, recreating and reissuing his most iconic glasses looks with “collector” frames, each of which are signed. These will only be available on Sam’s Club’s official website and sold in limited quantities at a starting price of $350.
“We know Sam’s Club members and Walmart customers look to us for quality, on-trend brands at an amazing price, and the Elton John Eyewear Collection delivers just that,” Megan Crozier, chief merchant at Sam’s Club, said in a statement. “We’ve created an eyewear line using materials, elements and contours across expressive silhouettes, making the brand feel like luxury at an affordable price, while also telling Elton John’s phenomenal story.
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