After launching her own brand Helsa in collaboration with Revolve Group last week, Elsa Hosk appears in the new ads of GCDS, which identified in the former Victoria’s Secret Angel its sensual muse for fall 2022.
elaborated on the inspiration behind the collection, revealing he watched plenty of movies during the pandemic and that Bram Stoker’s 1992 film “Dracula” was among them. Hence he decided to reimagine the gothic tale and its costumes with his own fantasy, fetish-y twist, which led to the edgy footwear styles nodding to vampire teeth, among other creations.
In keeping with the show and collection, the advertising campaign reprises the seasonal theme in some props, too. These include a bed vaguely reminiscent of Dracula’s casket, where Hosk lays down next to the new GCDS bag “Comma,” a moniker inspired by the design’s asymmetric curved flap.Shot in Paris, the images also offer a generous dose of high-glam beauty looks.
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