Elon Musk has a lot of work to do to regain the trust of advertisers, but he seems more inclined to push them further away.
, Twitter's former head of consumer product, called it "a mistake for Elon to be the face of content moderation." In the past, Twitter has taken a team approach to policy violations.
Data from MikMak, whose clients include Colgate, Unilever and General Mills, show a broad pullback in ad spending on Twitter. From Oct. 1 through Nov. 7, Twitter suffered a 68% drop in media traffic, which refers to the number of times people click on an ad, according to MikMak. Whatever tech and business improvements were taking place will be difficult to sustain, as the mass layoffs ate into Twitter's global marketing team, whose responsibilities include reporting and metrics around ad performance, CNBCMusk has turned his focus to subscriptions as the key to reviving Twitter's financials. He'san $8-a-month offering that allows people to be "verified" and gain premium features.
The "big issue for him I would think would be trust," Turner said. "I don't see people trusting him with all of that information."
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