Elon Musk said Target should expect lawsuits over its Pride range for 'destruction of shareholder value'
, books for both children and adults, and T-shirts with slogans like"if being gay was a choice I'd be gayer" and"here, queer and without fear."
The items — in particular the swimsuits — provoked outrage from conservatives, leading to backlash against the retailer and its staff both in store and online. Workers got threats impacting their"sense of safety and wellbeing," Target said. One employeethat guests had called and emailed his store, accusing the company of"grooming" and"indoctrinating" kids.
In response, Target staff were told to take down front-end Pride displays and move them to low-traffic areas of the store, items celebrating transgender Pride were removed, and the transgender-friendly swimsuits were removed from sale,Target did not immediately respond to Insider's request for comment, made outside of normal working hours, about whether it anticipated lawsuits from shareholders over its Pride collection.
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Elon Musk says Target can expect shareholder lawsuits soon as retailer's woes mountTesla CEO Elon Musk says Target can expect shareholder class-action lawsuits in the near future as the retailer's losses continue to mount amid Pride backlash.
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Philly’s Pride March and Festival draws thousands to celebrate the beginning of Pride MonthSunday’s daylong celebration began with speeches that urged solidarity and attendance at protests to denounce a scheduled gathering in Philadelphia of a national anti-LGBTQ group, Moms for Liberty.
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Philadelphia Pride: Thousands LGBTQ+, allies fill Center City streets celebrating prideTens of thousands of people flooding the streets of Center City to celebrate Philly pride. And, this year, organizers say it’s the biggest crowd they’ve ever seen.
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Emboldened shoppers threaten Target workers over Pride Month itemsBrandishing her own scissors in front of guest services in a Target store in south Florida, the customer chopped up her store credit card while lambasting the retail chain for carrying Pride Month merchandise. 'I am never shopping here again,' she warned. This episode - recounted by an employee to supervisors - was just one of several tense encounters that workers have reported over LGBTQ+ items at the South Florida location, said the manager, who spoke on the condition of anonymity over fear of
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Bud Light, Target continue to back Pride events after attempts to backpedalTarget, the nationwide retail chain, and Bud Light parent company Anheuser-Busch came under fire for their efforts to appeal to the LGBTQ community.
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Target stock downgraded as Pride merch backlash pushes losses near $14 billionTarget joined Bud Light on the LGBTQ marketing bandwagon this spring. It has now joined the beer maker in the “losing billions in market cap” category.
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