Would a paywall really solve Twitter’s biggest problems?
Illustration by Laura Normand / The Verge, Monday brought fresh evidence that the company will never be the same. Musk has discussed putting the entire site behind a paywall,has learned. Meanwhile, the company is scrambling to lure back employees who it laid off mere hours ago, and some workers say the economics behind its soon-to-relaunch Twitter Blue subscription could actually lose the company money.
“You were like, this better be a fucking good sentence,” one person asked to write such a list told me. “Sorry to @- everybody on the weekend but I wanted to pass along that we have the opportunity to ask folks that were left off if they will come back. I need to put together names and rationales by 4 PM PST on Sunday,” one such message from a manager to employees read. “I’ll do some research but if any of you have been in contact with folks who might come back and who we think will help us, please nominate before 4.
Meanwhile, remaining managers are bracing themselves for a much higher workload than they were previously used to. One person I spoke with was told that any technical manager should expect to manage at least 20 individual contributors, while also spending at least half their time writing code. Others have been given much higher numbers of direct reports.
“The most recent podcast covers the current layoffs happening across tech and provides some insight into why this is happening/necessary,” a vice president told employees. “I think it is worth listening to in order to understanding the macro environment we are operating in.” . The problem is that Blue was not available, and so those who did subscribe found that they had merely gotten access to the current version of Blue.
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