Elie Saab Fall 2024 couture runway, fashion show & collection review: In a Gothic Garden, as the designer grows its real estate and interiors business into a lifestyle brand.
visited an enchanted garden this season, opening his fall couture collection with a burst of bold black dotted with magenta and teal flowers.
The Lebanese designer was inspired by Russian Khokhloma art, the traditional painting of florals and nature elements on black lacquered wood, a color contrast Saab embraced here embodied via vines twisting up the bodice and bustiers extending away from the body for added shape. He looked to Gothic tones for the core of the collection.
Along with the garden theme, the brand is growing in new ways, most notably real estate in the Middle East. The brand is carefully considering its positioning in the real estate and interiors sectors to complement its fashion business. Saab is building on its 15 existing real estate and interiors projects with four more in the pipeline through 2025, and is in the process of evaluating an additional 10 proposals.
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