Return to Stylebook Table of Contents Now more than ever, audiences demand accountability, transparency, equity, honesty, and integrity from the media. A new set of standards are required for our modern digital world. To that end, Digital Trends writers and editors live by a strict code of ethics, with a single goal: provide the highest …
Now more than ever, audiences demand accountability, transparency, equity, honesty, and integrity from the media. A new set of standards are required for our modern digital world. To that end, Digital Trends writers and editors live by a strict code of ethics, with a single goal: provide the highest caliber of journalism, with transparency and accountability, and a broad array of voices and perspectives to truly reflect the diverse digital world we inhabit today.
To further ensure the integrity of our coverage, the Editorial team maintains independence from other departments and will only cover stories, companies, and products that meet the needs of our audience. Communication between Sales and Editorial is important to the business, however, and that partnership is facilitated by the Editor in Chief.
Professional conduct We treat news sources, contacts, and media relations professionals with the same courtesy and respect Digital Trends shows its audience. To that end, editors and writers must always present themselves honestly, never using deception or pretense to obtain information, and always be transparent about who they are and what they do.
Diversity Our audience is vast, which provides Digital Trends with the opportunity and obligation to amplify underrepresented voices. The Editorial team is committed to prioritizing technology-related stories involving BIPOC, women, LGBTQ, and other underrepresented groups. Furthermore, our freelance and in-house hiring practices focus on increasing the share of our writers belonging to these groups.
There is a formal process to handle potentially sensitive topics when they come up. First, writers flag their Editor before tackling such a subject. This should be interpreted in the broadest possible way: sensitive to someone, even if it isn’t sensitive to the writer personally. The Commerce team determines which e-commerce sites to include in links and buttons based on where our audience is most confident shopping and who has the best price and product availability, taking into account performance and partnership opportunities.
To avoid confusing the audience, written branded content is clearly marked as “powered by” or “presented by” and is designed to look different from editorial content so a reader would not be confused or misled. Branded content will not display a byline of an Editorial team member. On social media, all posts adhere to Interactive Advertising Bureau guidelines and Federal Trade Commission rules governing disclosure of sponsorship, as well as platform-specific rules, where they exist.
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