Legislation would force shadowy data brokers to delete upon request any information they collect.
Big data is big business. An estimated 2,000-4,000 data brokers around the world have created an estimated $200 billion industry from the data they collect, largely without consumers’ knowledge.
That’s why Sen. Josh Becker, D-Menlo Park, has introduced the “Delete Act.” Senate Bill 362 would create a web site where Californians could require that a data broker stop tracking them and delete any information it has collected about them. SB 362 would require data brokers to register with the California Privacy Protection Agency and disclose the types of personal information they collect. Through the web site, consumers would be able to demand data brokers delete their personal information.
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