Gopchang Story opens its first Texas location serving grilled beef intestines.
Gopchang Story owners Jinho Lee and Jiyeon Choi previously owned a nail salon in New Jersey, and decided to bring Gopchang Story, a South Korea-based franchise, with them when they moved to Texas last year. Choi says every time she visited the restaurant’s locations in New Jersey and New York, the taste “stayed in her soul.”moving to Carrollton to open Korean restaurants. Choi says she’s pleased to bring the restaurant to Carrollton, where there’s a market for Korean businesses.
Gopchang Story joins a cluster of boba tea and Korean dessert shops in a large shopping center anchored by a Fresh K Market off West Hebron Parkway. It’s the corporation’s first Texas location, among approximately 50 throughout the world. The restaurant sources locally distributed meat, but the recipes, seasonings, and sauces come from South Korea. Unlike other gopchang restaurants, intestines are cleaned twice, cut in the kitchen, and presented to the customer partially cooked before a server finishes them on a grill seasoned with fat. Chung says the method incorporated at the restaurant is “more pleasing to the eye” than other establishments.
While the restaurant caters mostly to an Asian clientele, everyone is welcome to try it. Intestines are sprinkled with bamboo salt and yam powder before cooking, and they deliciously absorb sauces made with sesame and chili oils, garlic and jalapeño. The fatty large intestine and entrails may be for those with an acquired taste, but the brothy beef heart and enjoyably chewy tripe and small intestines make tasty snacks for newcomers to the cuisine.
In addition to beef intestines, Gopchang also offers high quality marinated short rib, boneless chuck flap, and thinly sliced brisket.
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