The French label has shifted its focus to the U.S. market and plans to pivot into a lifestyle brand and a digital platform.
A flagship is also slated to open in September as part of an ambitious overhaul that Delouis hopes will take the label from its current 7 million euros in sales in 2021 to a projected 30 million euros in 2022 and a 2023 target of 100 million euros.
Cofounders Ilan Delouis and Jenny Mannerheim in front of the Robert Montgomery artwork that inspired the label.The brand has also decided to untether itself from the wholesale retail cycle, going fully direct-to-consumer.
Come the launch, consumers will find a wide array of styles, following thematic subsets such as streetwear-inspired “preppy heritage,” outerwear-heavy “resculpt classics” and basics. The pair intend to “touch different clients or the same one at different moments of their day” by offering an extra-wide range that goes from casual T-shirts and sweatshirts to fashion-forward hybrids and flirty party numbers.
But that doesn’t mean Each x Other is letting go of brick-and-mortar doors, as it plans three-month pop-ups in capitals with a strong art focus. For 2022, the destinations will include New York, Berlin and London, where they recently also held an exhibition retracing their first 10 years.
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