EA says its new Marvel video game deal was the result of its success with the Star Wars franchise.
EA has claimed that the success it had with its Star Wars games has resulted in the recent deal with Marvel Games. IPs are all the craze these days. Very few major developers and publishers actively invest in huge new AAA IPs, everything is an adaptation, remake, reboot, or sequel to something else. Although not ideal, people don't seem to mind because they're selling incredibly well and the reviews tend to be positive for a lot of these major games.
Earlier this week, it was announced that EA and Marvel signed a three-game deal starting with the upcoming Iron Man game. During an earnings call , the company talked about how the deal came about and what it may look like. EA noted that it was a result of its success with Star Wars, an IP that EA had a 10 year exclusivity contract to make console games for. It was noted that 40% of people who played a Star Wars game went on to play other EA titles, though it's unclear how that was measured.
Insomniac's Spider-Man games are massive hits and it's likely that anyone who can craft a revered superhero game will be handsomely rewarded. Even Star Wars: Battlefront 2 had a rough launch, but EA pulled it together later and gave the game sturdy legs for years. EA is likely hoping it can stick the landing on its Marvel games out the gate rather than salving it together later, but the proof is in the pudding than this can be incredibly successful.
0commentsWhat do you want to see from EA's Marvel deal? Let me know in the comments or hit me up on Twitter @Cade_Onder.
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