Football fans will be seeing the words 'EA Sports FC' an awful lot over the years to come.
on a meeting at the end of last week where all 20 Premier League clubs were briefed on the deal, which works out at more than £80 million a year over six years. It is also something of a continuation of EA's previous agreements. The deal will see EA remain as what they call the Premier League's 'lead partner', keep all relevant game licences, and see EA Sports FC emblazoned everywhere around coverage and grounds.
The amounts involved, however, have more than doubled the previous deal. This might seem like silly money—and it is—but there's also no denying that the Premier League's ascension over the last decade has left rivals like La Liga in the dust. The effect is so pronounced that many top European teams want to set up aEither way, if you're selling a football game, the Premier League is the league you most want to be associated with.
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