Images of soldiers and robots will be displayed on billboards in a campaign called Nothing Can Do What A Soldier Can Do.
Robots are featured in a new Army recruitment campaign - as a way of showing the continuing importance of soldiers.The one-minute video, to be shown in cinemas, on television and online, features more than 4,000 individual CGI elements and 2,000 sound design samples.
It shows that while technology is important to the armed forces, soldiers are still required to make instinctive decisions on the ground. Images of soldiers and robots will also be displayed on billboards in a campaign called Nothing Can Do What A Soldier Can Do.Colonel Nick Mackenzie, assistant director of recruiting, said the idea was to"dispel one of the many myths that surround the British Army".
He added:"We want to tell future recruits that, no matter what technological advancements we make, it is the judgment, intelligence and even the wit of our soldiers that is indispensable to the future of the Army." Richard Holroyd, managing director of Capita Defence, Fire and Security, which helped develop the campaign, said:"While we live more of our lives online and increasingly in augmented realities, it's easy to believe that the future of any armed force is now about mass robotic units managed by unfeeling AI."Technology must work alongside the human ingenuity of soldiers and personnel - the army of the future still needs you.
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