Dyson Is Making a Flat Iron

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Dyson Is Making a Flat Iron
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Dyson wants to give you straight, shiny hair using way less heat and way less time

Behold: the Dyson Corrale. Photo: Courtesy of Dyson Remember when Dyson made sucking dirt off the floor both stylish and enjoyable? The tech company is about to do the same with another chore: ironing defiant hair into sleek obedience. Today, Sir James Dyson of spacey vacuum fame announced the brand’s third hair tool: The Dyson Corrale, also known as “the first and only hair straightener with flexing plate technology that delivers an enhanced style with half the damage.

That already sounds like way too much responsibility and like a lot could go wrong, which is why Dyson channeled seven years of research and development into a tool that makes the process easier for you and your wrists, and much easier on your hair. The Corrale’s magnesium copper plates actually bend around the hair , gathering it all and applying even heat and tension to every strand with every pass, so you get straight, shiny results using way less heat and fewer passes.

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