Brits can now check whether they are safe to drive the morning after
The world’s first breathalyser toothbrush, a game-changing invention designed to freshen up the drink-driving conversation and help Brits avoid taking to the roads over the limit the morning after has been unveiled this week. The invention comes as new research revealed half of British adults aged 18 to 34 have taken to the roads the morning after a night out, despite feeling over the limit.
Lorraine Price, Head of Motor Insurance at Direct Line, comments: “As one of the UK's leading insurers, we’re on a mission to make roads safer for everyone and its clear drivers need a wake-up call when it comes to drinking and driving. The breathalyser toothbrush aims to remind people they could be over the limit the morning after drinking, and ties breath testing seamlessly into Brit’s morning routines.
The study found drivers who attended an event this summer consumed on average a whopping 16 units, the equivalent of seven pints of regular strength beer or one and a half bottles of wine. These individuals are consuming more than the NHS-recommended weekly allowance in under 24 hours. This Christmas could see the next spike as drivers attend festive work parties and gatherings with friends.
“This invention is incredibly smart. It embeds breath testing into a driver’s morning routine seamlessly, even the visual reminder of seeing the breathalyser section on the back while you’re brushing your teeth acts as a prompt to take stock and test your alcohol levels.
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