Drake's attorneys claim UMG fired employees who had 'loyalty' to Drake, and that influencers were paid to promote 'Not Like Us' without 'disclosing.'
In the Monday filing, Drake’s company Frozen Moments accused UMG of having a “scheme” with bots and payola to boost the song while the two artists were feuding,“UMG did not rely on chance, or even ordinary business practices,” attorneys for Drake’s company wrote in the pre-action filed Monday, accusing UMG and Spotify of false advertisement, deceptive business practices, and violating the RICO Act. “It instead launched a campaign to manipulate and saturate the streaming services and airwaves.
The filing claims that UMG “conspired with and paid currently unknown parties” to “artificially inflate” the spread of “Not Like Us.” The filing cited supposed claims from a “whistleblower” on a podcast that they were paid to boost the song once it was released. Despite the accusations against Spotify, Drake has 10 million more monthly listeners on the platform than Lamar, even following the release of“The whistleblower described Spotify as the easiest platform ‘to bot’ because it does not, like other streaming platforms, have certain security measures ‘when it comes to bot protection,'” the filing claims.
The petition also alleges that UMG paid Apple to have Siri “purposely misdirect users” to the Drake diss track, citing aDrake’s attorneys also write that Lamar’s label paid social media influencers to “promote and endorse” the song without “disclosing the payment.” The attorneys further claim, without naming sources, that UMG workers who are “perceived as having loyalty to Drake” were fired from the company.
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