The petition was filed in a New York court on Monday by the rapper's company Frozen Moments LLC.
FILE - Rapper Kendrick Lamar appears at the MTV Video Music Awards, on Aug. 27, 2017, in Inglewood, Calif., left, and Canadian rapper Drake appears at the premiere of the series "Euphoria," in Los Angeles on June 4, 2019. Drake has begun legal action against Universal Music Group and Spotify, alleging they conspired to falsely pump up the popularity of Kendrick Lamar's “Not Like Us," a song that viciously attacked Drake amid a bitter feud between the two hip-hop superstars.
In allegations that UMG calls “offensive and untrue,” the filing says UMG “launched a campaign to manipulate and saturate the streaming services and airwaves with a song, ‘Not Like Us,’ in order to make that song go viral, including by using ‘bots’ and pay-to-play agreements.” It said the company and Spotify “have a long-standing, symbiotic business relationship” and alleges that UMG offered special licensing rates to Spotify for the song.
Universal Music Group said in a statement in response that the "suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”
Spotify representatives declined immediate comment, but in a statement on a previous case the company said it “invests heavily in automated and manual reviews to prevent, detect, and mitigate the impact of artificial streaming on our platform,” and in broader public statements has said it has gone to great lengths to mitigate the effects of bad actors on streaming numbers and royalties.
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Drake alleges Universal and Spotify falsely inflated Kendrick Lamar diss track 'Not Like Us'Drake has begun legal action against Universal Music Group and Spotify, alleging they conspired to falsely pump up the popularity of Kendrick Lamar’s “Not Like Us.”.
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Drake alleges Kendrick Lamar diss track 'Not Like Us' falsely inflated by UMG, SpotifyThe petition was filed in a New York court on Monday by the rapper's company Frozen Moments LLC.
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Drake alleges Kendrick Lamar diss track 'Not Like Us' falsely inflated by UMG, SpotifyThe petition was filed in a New York court on Monday by the rapper's company Frozen Moments LLC.
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Drake alleges Universal falsely inflated popularity of Kendrick Lamar diss track 'Not Like Us'Drake has begun legal action against Universal Music Group, alleging the company conspired to falsely pump up the popularity of Kendrick Lamar’s “Not Like Us.”.
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Drake Accuses Universal Music Group of Manipulating Streaming Popularity for Kendrick Lamar’s 'Not Like Us'Drake’s company claims Universal Music Group falsely boosted the popularity of Kendrick Lamar’s 'Not Like Us' on Spotify as part of a feud, demanding preservation of evidence for a potential lawsuit.
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Drake accuses record company of using bots to 'artificially inflate' Kendrick Lamar song on SpotifySong 'Not Like Us' part of public feud between 2 artists
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