NYC and Mumbai-based creative siblings Doyel and Pranchal Joshi model clothes and accessories from their respective labels as they mull over the future of their careers and the impact of the pandemic on business Upcycling PostCovid PersonalStyle
During her time as Creative Director for Vinokilo — the world’s biggest vintage kilo sale — New York-based Doyel Joshi had somewhat of a spiritual experience standing in the middle of hundreds of tonnes of discarded clothes. The yearly trips to India — where she recognised the inherent flaws of its historical dexterity but also its brimming potential — inspired her to launch Fountainhead, a repurposed clothing label.
We don’t create “collections” or work within the fashion calendar. Each piece, whether it is a series of plaid shirts or one-off pieces, speaks to someone unique. The design method is automatism — . It’s important for Indians to claim what is ours and share it with the world in a way that celebrates our vast history in the right context.
style from things, people and thoughts, but by carrying the baggage of expectations stemming from trends, we seem to have lost the importance of discovering our own style. Developing an interest in fashion and more importantly, one’s own style, helps an individual tap newer avenues that lead to self-realisation and self-identity.Broadly, the references show up in my work with draping and the unabashed use of colour and shapes.
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