“We have a lot of work to do going forward but we’ll be ready at kickoff.” More from MLS media day with commissioner Don Garber, Taylor Twellman & Apple exec Eddy Cue on MLS & Apple's talent & broadcast plans from MLSist ⤵️
Jan 11, 2023Major League Soccer’s “media and marketing tour” is one of the hallmarks of any MLS preseason, a chance for the league to trot out its marquee players and coaches and make them available to the media ahead of preseason. For hours, dozens of players decked out in full kits march around a convention center and are interviewed, videotaped and photographed ad nauseam. It feels a little bit like an assembly line.This year’s event in San Jose, California was a little different.
Twellman pointed to the standardization of MLS’ schedule as an immediate impact. The league has long had issues figuring that side of things out. They seem to have it sorted out for the time being after moving matches into a fairly narrow set of windows on Wednesdays, Saturdays and Sundays as part of their agreement with Apple.
“When it came down to it I could not see myself not being in a stadium for MLS Cup,” said Twellman, “Or not calling MLS Cup, the Leagues Cup final, all of that. I couldn’t see myself leaving the sport, even though I was enticed by what it meant. I just don’t know if I could’ve been happy.”
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