Significant.
"We've got a long way to go, but we will have the biggest fleet of electric vehicles in the pizza industry, period.""We've got a long way to go, but we will have the biggest fleet of electric vehicles in the pizza industry, period."In a bid to bolster its understaffed workforce of drivers, Domino's Pizza is splashing cash on a fleet of 800 electric Chevrolet Bolts, painted in Domino's livery.
"We've got a long way to go, but we will have the biggest fleet of electric vehicles in the pizza industry, period," Domino's CEO Russell Weiner toldAfter being hit with reports from location owners that they couldn't hire new delivery drivers because owning a car, especially in this economy, proved too high a barrier of entry, Domino's decided that providing vehicles was the way to help solve that problem.
The move is also a bold pivot away from using gig economy apps like DoorDash and GrubHub for delivery services, which many penny-pinching food chains — including direct competitors like Papa John's and Pizza Hut — have been relying on, especially during the COVID-19 pandemic.In addition to being a useful recruitment tool, the branded Chevy Bolts will help Domino's meet its carbon-dioxide commitments.
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