A company executive said the hard part is over.
Per the recent presentation, Dollar Tree has tested the sale of $3 branded bread and $5 branded ice cream. Following success with customers, both products are being expanded to more stores before the end of 2023., chief merchandising officer for Dollar Tree, said that the tests had"very positive results,""It is now on pace to be the most productive frozen door that we have," McNeely added.
"We were on the verge of losing the ice program at $1.25," McNeely said of its previous model of selling five-pound bags, which were custom-made."The vendor didn't want to make the item. They were raising the price, and we had nowhere to go. So, by the way, ice is in the top 50 every week. It's a key item for us, the customer is loving it, and now it's working at $2.
According to McNeely, Dollar Tree is most"excited" about the food sector, which is a $500 billion market. The company is currently profiting from food items under $2, but McNeely said items within the $2.01 to $5 range are"another huge market that is untapped for us."Abby Reinhard is an Associate Editor at Best Life, covering daily news and keeping readers up to date on national parks, scientific studies, and the best pet advice.
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