Does hair reflect freedom? From Gen Z to boomers, more women find less restrictions for hair color
Hair says a lot about women — athletic, corporate, artistic, perhaps a combination of all these traits? It’s messaging, or rather perception, that the individual under that shiny crown of locks doesn’t really have control of.
But maybe the message for once and for all should be what really matters is what the individual woman — or the man, or any nonconforming beauty looking in the mirror right now — thinks of themselves? And they’re trying to prove it with a series of “real people” influencers already prominent on TikTok and Instagram META . That includes a multigenerational mother-daughter duo, a teacher who goes from the classroom by day to a lifestyle content creator by night, as well as artists and physicians alike.
“40% of Gen Z chooses to regularly change hair color as a form of self-expression. It’s sort of the nature of who they are and that is the future of the workforce,” said Lori Pantel, chief marketing officer, North America, at Wella Company, speaking to MarketWatch. Clairol, which says it was the first home-color kit to hit grocery shelves in the middle of the last century, has been trying to capture how consumers experiment with hair color for decades. The company aimed to empower women to color their hair, if they chose to, at a time when it was still taboo to do so. The “Does She or Doesn’t She” campaign in the 1950s and 60s championed the elimination of hair-coloring stigma many women faced at the time.
April Kae, a musician, model and activist, is a TikTok influencer helping to promote the “It’s So Me” campaign. Kae, with natural curls, has described her hair journey as “challenging,” but says texture doesn’t mean you can’t indulge in a color change.
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