CEO Scott Johnston on company pivots and trying not to surprise the community
Scott Johnston, longtime CEO of Docker, was at last week's Kubecon event to talk up the arrival of Testcontainers on Red Hat's OpenShift – a handy development tool to use cloud-native resources. However, Johnston also spoke toabout the challenges of shifting strategy and dispensed advice for those pondering a license change.
Behind the scenes, things were grim. Docker was competing with Red Hat. Johnston explains:"We were both monetizing the runtime. They were monetizing the OpenShift runtime. We were monetizing Docker enterprise.""It was really painful," Johnston says,"with the management of the board in 2019 sitting there, looking at the state of things, who said 'this business is ok...
Docker has been gradually increasing its prices and fiddling with tiers in its search for a sustainable business model. In 2021, the company renamed its Free plan to"Personal" anda considerably costlier Business tier aimed at extracting cash from companies that might have previously used the product for free.
He notes the tech industry's habit of thinking of itself as the user and asserting that developers don't pay for software."Well, you go outside the tech industry, you go to banks, you go to healthcare, you go to manufacturing, those developers do tend to pay for tools.Then, there is how to make money in the space. Johnston says:"We have 17 million registered developers. We don't have to monetize all 17 million to have a fantastic business.
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