Businesses including condom-makers, gin producers and food manufacturers are seeing consumers react in different ways as they self-isolate or reduce social contact.
CNBC takes a look at a few of the trends small businesses are seeing.New York-based wholesaler and distributor Baldor Specialty Foods has partially switched its business model to supplying consumers. It usually distributes fresh food, such as ready-prepared carrots and zucchini matchsticks to 10,000 customers including restaurants and schools, but has seen an 85% drop in food service sales in the past few days.
Its minimum order quantity is $250 but it has items like pasta and eggs at the ready – goods that have been flying from grocery store shelves. But Ben Walker, its VP of sales and marketing told CNBC that this isn't a long-term strategy. "There is no making money right now. It's redefining our role to keep the food supply running – from farmer to consumer. Make no mistake – we are in just as dire a situation as other companies right now struggling to make ends meet.
In the U.K., restaurants are being inventive too. The Cauldron Restaurant, based in Bristol, has restyled itself "The Cauldron Dispensary," and from Thursday evening it will sell takeout chilled ready meals, fruit and vegetables and provisions such cleaning products and toilet paper.In the U.K., several gin distilleries have started making hand sanitizer gel.
Krishnamurthy is encouraging members to buy groceries locally, in a #ShopLocalOnline campaign, instead of going to large national retailers. "Part of this effort will also include promoting the purchase of gifts cards from retailers, salons and establishments that offer massages, to help them stay afloat," he told CNBC by email.
His advice to anyone struggling with staying sober during this time? "Use the phone and get connected with the people in your support network. Reach out to family and friends and ask how you can be of service. Service keeps you sober and will get you out of your head.
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