Disney and Warner Bros. Discovery plan to bundle their streaming services, Disney+, Hulu and Max.
The offering is reminiscent of the traditional cable TV bundle and the latest partnership between the two media giants in recent months.are planning to offer their streaming services — Disney+, Hulu and Max — in a bundle mirroring the traditional cable TV package, the companies said Wednesday.
The latest iteration of the bundle, which will be available this summer, will be offered on both the ad-supported and commercial-free tiers. Pricing has yet to be disclosed, but the option will be offered at a discount, according to a person familiar with the matter. Disney will essentially act as the distributor in this case, collecting subscription fees from subscribers and paying out Warner Bros. Discovery a percentage, the person added.
The offering, reminiscent of the traditional cable TV bundle that has been upended in recent years and continues to bleed customers at a fast clip, is the latest partnership between the two media giants in recent months.The streaming future Disney promised is finally here as cable TV decaysFood & Drink
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