Disney's head of global advertising says the number of new subscribers opting for ads has increased.
Rita Ferro, president of global advertising for Disney, is currently focused on next week’s rollout of the Disney+ ad-tier option for subscribers in Europe and beyond, as well as expanding the streamer’s advertising capabilities. But she did have an interesting tidbit to share about how customers have reacted to the option statesite. In a Walt Disney press release, Ferro said that, since the introduction of optional advertising in December 2022, subscribers have steadily grown on the idea.
“We’re seeing increased engagement and time spent, and now providing greater accountability for marketers through robust measurement, proving that premium content matters.” According to the press release, “50% of new subscribers choose the ad tier, and from March to September 2023 the service has seen 35% increased engagement.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Charter lost 320,000 subscribers after its feud with Disney.Still, Charter CFO Jessica Fischer says that the loss was “less” than what the company expected during an earnings call on Friday. Charter execs also seem pretty optimistic about its cable bundle with Disney, with CEO Chris Winfrey saying the deal marks a “significant step forward for the video ecosystem.
続きを読む »
Disney says subscribers are happy to sit through some adsDisney Plus’ ad-supported tier is becoming popular among new subscribers. Fifty percent of new users signed up for the plan from March to September of 2023.
続きを読む »
Campus Radicals and Leftist Groups Have Embraced the Idea of ‘Settler Colonialism’A political theory about Israel—and the U.S.—helps explain why some extremists excused Hamas’s massacre.
続きを読む »
The new speaker embraced Trump's 2020 election gambit at every turnMike Johnson, an unsung enabler of Trump's last-ditch effort, privately urged his colleagues to oppose the election results the day before the attack on the Capitol.
続きを読む »
Campus Radicals and Leftist Groups Have Embraced the Deadly Idea of ‘Settler Colonialism’A political theory about Israel—and the U.S.—helps explain why some extremists excused Hamas’s massacre.
続きを読む »
Deezer Q3 Earnings: Streamer Added 500k Subscribers, Revenue Up 4.8%“We are back to meaningful subscriber growth and secured top line acceleration starting in Q4,” said CEO Jeronimo Folgueira.
続きを読む »