Disney’s “Strange World” bombed at the box office over Thanksgiving, leaving the studio to mop up oceans, mountains and terrains of red ink. The animated feature debuted dramatica…
” bombed at the box office over Thanksgiving, leaving the studio to mop up oceans, mountains and terrains of red ink.
“Normally this time of year, a Disney family film is the big draw,” says Paul Dergarabedian, a senior Comscore analyst. “It shows we’re still recovering and adapting to the constraints of the pandemic.” “This is a weak opening by Disney animation standards,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research. “At a cost of $180 million, plus marketing expenses, the film will finish in the red, even with good ancillary income.”
“Strange World” continues a bleak streak for Disney’s animated offerings, which have long been considered the gold standard. Yet the studio, which bucked tradition by putting Pixar movies like “Soul” and “Luca”during the pandemic, hasn’t been able to properly reacquaint those audiences with theatrical releases. Some analysts believe the studio may have inadvertently conditioned families to watch new movies on its popular streaming service.
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