Disney has reportedly slashed its Facebook advertising budget amid a big-business boycott of the social media platform
Disney has slashed its advertising budget on Facebook, the Wall Street Journal reports.
Disney was the single biggest advertiser on Facebook in the first half of this year, according to analysis by research firm Pathmatics Inc.Disney has slashed its advertising spend on Facebook and Instagram amid a boycott of the social-media platform led by civil-rights groups,Sources familiar with the matter didn't say how much had been cut, or when the decision was taken.
The Facebook boycott, "Stop Hate for Profit," was launched in June by a coalition of civil rights groups including the NAACP, Color of Change, and the Anti-Defamation League. It asks big companies to stop advertising on Facebook in an attempt to force the company to rethink its hate speech and misinformation policies.including Coca-Cola, Dunkin' Donuts, Verizon, and more than 500 others have announced they are suspending their ads on the social network.
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