Disney Forms Unified Ad Tech Group Under Leadership Of Hulu’s Jeremy Helfand

The technology group inside Disney’s Direct-to-Consumer and International division is combining ad-tech operations into a single team to be led by Hulu vet Jeremy Helfand

has become a top priority for the media company, especially in recent months as COVID-19 boosted streaming and wreaked havoc on theme parks, theatrical moviegoing and sports.

“Advertising is a critically important aspect of Disney’s business, and the future of advertising requires a new level of viewer-first innovation powered by the industry’s most advanced TV ad platform,” said Aaron LaBerge, EVP and CTO of DTCI Technology. “Jeremy is an accomplished, business-focused technology leader, whose teams have turned great ideas into groundbreaking technologies and products.

The long-term development of a unified ad platform, along with to ongoing support for cross-platform offerings like Disney Hulu XP;

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