Dish Wireless President John Swieringa opens up about the recent launch of Dish Wireless' 5G service.
About a week and a half ago, Dish Wireless met the FCC's requirement that Dish cover 20% of the U.S. wireless market with its new 5G service. On June 14th, Dish flipped the switch turning on its 5G network delivering faster data speeds in over 120 U.S. markets.
Swieringa is in charge of the deployment of 5G at Dish and is also the top man on the totem pole when it comes to Dish Wireless' retail business. His marketing plan is simple and straightforward as he plans to put"one step in front of the other." and selling that to the public. This will be the year that Dish Wireless starts offering 5G wireless service from its own network. To bulk up for this tough task, Dish Wireless has hired 1,600 more employees and is recruiting to find another 500 people. Most of the additional headcount will be found working in marketing, sales, and product management.
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