Top selling toys included Pokémon cards, Legos, Hot Wheels, Disney's Encanto-branded merchandise, LOL Surprise dolls, Cocomelon and Hatchimals, according to Adobe Analytics.
Workers sort packages at a FedEx Express facility on Cyber Monday in Garden City, N.Y., on Nov. 28, 2022.Consumers took advantage of heavy discounting by online retailers to kick off the holiday shopping season in high gear.
“With oversupply and a softening consumer spending environment, retailers made the right call this season to drive demand through heavy discounting,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a statement. “It spurred online spending to levels that were higher than expected, and reinforced e-commerce as a major channel to drive volume and capture consumer interest.”
Smart TVs, Apple AirPods and MacBooks, tablets, smart watches, instant pots and air fryers were among the top-selling electronics.
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